STEF’S HISTORY

Creative Director, Capital One                                                       

2011 – Present

Richmond, VA 

·    Lead creative for all of the Mainstreet portfolio at Capital One.

·    Responsible for leading large scale projects with substantial financial impacts—redesigning the Platinum card and national campaign launches among others.

·    Established a testing system to incorporate behavioral insights in a variety of ways including in-market testing, A/B testing, usertesting.com, and traditional interviews.

·    Used testing, data, and research to shape creative strategy, both to guide the work on the team as well as the work done by our agencies.

·    Managed and mentored an agile cross-functional creative team of Art Directors, Copywriters, and an associate creative director.

·    Managed the team’s work flow and assignments—gave creative direction on projects.

·    Supported the team in achieving personal and professional goals.

·    Worked with MNA and marketing partners to craft effective creative strategy to meet and exceed business goals. 

·    Built relationships with partners of all levels in order to improve workflow and showcase marketing the expertise of the team.

·    Served on the Inclusive Leadership team, a council reporting to and including the line of business SVP to improve diversity and inclusion.

·    Managed site content creation for CreditWise—crafted the content strategy, set the calendar, managed the writers and designers, made sure blogs and infographics were creative while adhering to the brand.

·    Managed the creation of a customer-focused, inclusive brand book.

·    Partnered closely with business and strategy teams to come up with creative, inventive, and effective marketing that targeted the customer during all phases of the life cycle, from acquisitions to customer retention.

·    Worked in an Agile environment and across a multitude of channels and platforms, creating marketing for CapitalOne.com, Facebook, microsites, landing pages, direct mail, print invitations, video scripts, virtual reality scripts, and emails among others.

·    As part of the In-House Agency, used strategic thinking and creative best practices as to craft marketing for an audience that numbered in the high millions.

Sr. Content Producer/Social Manager, Snag                                      

2009 – 2011

Richmond, VA

·    Created strategically strong stand-alone multi-media campaigns (including those with animation) to help strengthen brand equity.

·    Served as the voice of the Snagajob brand on social media sites and on website.

·    Edited and wrote b2b and b2c marketing and SEO copy, newsletters and blog posts.

·    Managed online content and as a Community Manager, created strategy for and managed social media, brand loyalty, and community efforts.

·    Managed web video strategy and produced, wrote, directed, coordinated and edited consumer-focused company videos.

·    Managed web video strategy and produced, wrote, directed, coordinated and edited consumer-focused company videos.

·    Wrote scripts for, filmed, and edited internal videos.

·    Hired outside videographers, recruited talent, managed purchase orders, and oversaw filming schedules.

·    Appeared as the talent in several videos.

·    Served as a Snagajob spokesperson to the media and conducted interviews with

various media organizations across the country.

·    Managed online content and as a Community Manager, created strategy for and managed social media, brand loyalty, and community efforts.

·    As social media manager, established a Facebook, Twitter, and YouTube brand.

·    Responsible for managing all social media channels.

·    Increased Facebook likes from just a few hundred to over 25,000 and Twitter followers from just over 100 to nearly 8,000 in just months.

Copywriter, Circuit City                                                                    

2007 – 2009

Richmond, VA

·    Wrote marketing-focused product descriptions, newsletter articles, and promotional pieces for the company’s imaging division.

·    Created, edited, and published webpages, product descriptions and images using Broadvision, Adobe Dreamweaver, and Photoshop.

·    Blogged for Circuit City’s community site.

TV News Producer/Special Projects Producer, WRIC Channel 8        

2001 – 2007

Richmond, VA

·    Responsible for all video, written, and graphic content of weekday 11pm newscasts.

·    Produced half-hour primetime specials, election specials and sweeps specials.

·    Trained new producers, made various on-air contributions, and supervised and directed interns.

·    Evaluated press releases for their newsworthiness and partnered with media relations specialists across Virginia to produce accurate coverage of events.

Education

Master of Science, Behavioral Sciences, London School of Economics, awarded 02/2019

Bachelor of Arts, Communications, Minor in German, Illinois College, 2001

UX Certified, Nielsen Norman Group, 2018

Citizenship

USA

Germany

Research

All the Angry Ladies: Microaggressions, Women, and the Expression of Anger. 2018.

Vinyasa

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